As part of its commitment to the fight against gender-based violence (GBV), SuperSport has announced that it will raise awareness and advocate for change across its platforms during the annual 16 Days of Activism against GBV — a global campaign from Monday, 25 November to Tuesday, 10 December.
As part of SuperSport's support for 16 Days of Activism against gender-based violence, SuperSport says that its CEO Rendani Ramovha joined the GBVF Response Fund's CEO call to stand united in the fight against GBV.
The GBVF Response Fund aims to collaborate with various partners and stakeholders in joint efforts to enable the fulfilment of the Fund's mandate and generate a tangible impact in fostering a safer South Africa for women, children, persons with disabilities, key and vulnerable populations and the community at large, says the broadcaster.
SuperSport says that other top leaders who participated alongside Ramovha include:
- Nolitha Fakude, Anglo President
- Charles Molapisi, CEO of MTN
- Taelo Mojapelo, CEO of BP, and
- Shirley Machaba CEO of PwC.
Ramovha says, "Addressing GBV is important to MultiChoice because it means we are helping make society better for everyone. It's a privilege to use the SuperSport platform as a vehicle that amplifies the call for an end to violence against women and children and brings a shift in attitudes towards equitability."
In addition to supporting the 16 Days of Activism, SuperSport says that it will be supporting Cricket South Africa (CSA) together with the Proteas Women for the Black Day One-Day International (ODI) match against England Women, taking place on Sunday, 8 December, at Hollywoodbets Kingsmead Cricket Stadium in Durban.
Fans attending the match are encouraged to wear black to represent their support for the campaign and to take an active stand against gender-based violence, adds the broadcaster.
SuperSport says that it remains dedicated to using its platform to drive positive change, leveraging sport and media to create meaningful conversations around the issues that matter most.
"SuperSport believes in the power of sports as a catalyst for positive social change. By supporting the Black Day and the 16 Days of Activism campaign, we seek to leverage our platform and reach to promote awareness, inspire proactive participation and create conversations on gender-based violence," Ramovha adds.
SuperSport's viewers are encouraged to support this initiative and tune into the momentous Black Day activities as the broader SuperSport community takes a clear stance against gender-based violence.
SuperSport concludes that as Africa's foremost broadcaster and a global leader in sports entertainment, SuperSport is steadfast in its support of the GBVF campaign and Black Day.
For more information, visit www.supersport.com. You can also follow SuperSport on Facebook, X, Instagram, or on TikTok.
*Image courtesy of contributor