The digital age has brought about change in the media industry that many people never saw coming. Print news was the first to fall and broadcast news might seem like it's following closely. But its saving grace might be the exact thing that is threatening its traditional existence.
Although the news and media industry is changing rapidly and showing no signs of slowing down, it does not mean the end of the broadcast news era.
Live streaming, an aspect of the digital age that could have meant the end of TV news bulletins, could actually be the tool that allows it to stay relevant and change with the times — and many news outlets have already successfully implemented it into their strategy.
It's safe to say that the future of live news streaming is bright!
media update's Joreke Kleynhans lists the three top reasons why live news streaming is growing.
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*Image courtesy of Canva
**Sources used include Moneyweb