The purpose of copywriting is to create content for marketing and advertising purposes.

This requires concise and persuasive writing

Now, crafting effective copy can be difficult, but there are some strategies that can make the process less overwhelming.

 

Read on as Saads Abrahams from media update shares six tips to help your copywriting.

 

 

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For more copywriting tips take a look at Copywriting for B2B Versus B2C Audiences.

*Image courtesy of Canva

**Information sourced from Kush Shah