According to the Broadcast Research Council's RAMS Amplify Radio Listenership Report data for October 2022 — September 2023, community radio now reaches a healthy 22% of South Africa's adult population aged 15 and older, reflecting its substantial influence in the evolving media ecosystem.

Stations like Zibonele FM have achieved remarkable milestones, becoming the most listened-to community station in the Western Cape and ranking third nationally, according to the RAMS Amplify Radio Listenership Report. Thetha FM stands as the fourth-largest community station in South Africa, with the second-highest reach in Gauteng, while Bok Radio remains a favourite among the top five stations in the Western Cape. These achievements underscore the growing importance of community radio as an authentic and neighbourly voice for local communities.

The Power of Hyper-Local Content

The success of community radio lies in its ability to deliver hyper-local content tailored to the cultural, linguistic, and social nuances of the communities it serves. 

Research from the Media Development and Diversity Agency (MDDA), in the Community Media Sustainability Report, shows community radio plays a pivotal role in fostering a sense of identity and belonging. This unique connection cultivates a highly engaged audience, with loyalty rates that frequently exceed those of commercial stations. 

First-mover brands have recognised this and are reaping the benefits.

Looking Ahead

As community radio continues to evolve, its ability to adapt to the needs of its listeners ensures sustained growth in both influence and reach. For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.

For more information, visit www.mediamark.co.za. You can also follow Mediamark on Facebook, LinkedIn, X, or on Instagram.  

*Image courtesy of contributor