SEO is no longer the only optimisation kid on the block — there are two other acronyms that have joined the digital party! In this infographic, Saads Abrahams from media update is giving a rundown on what SEO, AEO and GEO are all about.
Search Engine Optimisation, aka SEO, is still very much a relevant tool to get you noticed online, but with AI tools becoming more and more popular, people are starting to ditch Googling their questions. They are turning to voice AI tools such as Siri and Alexa and AI search engines such as ChatGPT and Gemini to give them quick and instant answers.
This is where Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) come in handy to make you more visible in the digital world. But what exactly are these newer optimisations?
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*Image courtesy of Canva
**Information sourced from LinkedIn