HOT 102.7FM says that between 2023 and 2025, the station has nearly doubled its listenership, proving that radio, when done right, still holds a powerful appeal in today's media landscape.

"Consistency, perseverance, hard work, long hours and a clear vision have been key to our success as a station," says HOT 102.7FM Founder and Managing Director, Lloyd Madurai. "We have a passionate team who believes in the brand and its direction. We are also strong in our corporate social investment effort, especially focusing on sustainable projects and we believe in making a meaningful difference in the lives of those around us."

Madurai and the HOT team were ecstatic when they learned how well they fared in News24 and Statista's Growth Champions 2025 ranking. The report identifies 50 companies that achieved the highest verified revenue growth between 2020 and 2023. Statista's analysts conducted an extensive review, validating all figures against tax records and audited financials. To be eligible, businesses needed to report a minimum turnover of USD$100 000 (R1.65-million) in 2020 and grow that to at least USD$1.5-million (R27.68-million) by 2023, says the radio station. Only companies with a compounded annual growth rate (CAGR) above 10% made the list. 

The radio station says its growth hasn't happened by accident. HOT 102.7FM's footprint is aligned with South Africa's most affluent urban centre, giving it direct access to a desirable audience. With 26% of this year's Growth Champions based in Johannesburg, HOT 102.7FM's positioning in Gauteng has played a key role in its sustained success. The station's steady rise is also driven by a commitment to care in every on-air moment.

HOT 102.7FM says that over the past few years, the station has received accolades both locally and internationally. 

According to Madurai, the station's consistent performance comes down to a commitment to quality. Madurai says, "Our approach is simple: every bulletin is triple checked, every sponsorship slot must show a measurable return and every on-air moment must earn its place. Listeners feel that discipline and reward it with loyalty. That loyalty gives advertisers the confidence to invest, which becomes the true driving force behind our growth. At the end of the day, it's all about return on investment for advertisers. We speak to an affluent audience and we exceed expectations — an attractive prospect for companies looking to reach this particularly valuable group."

Madurai concludes, "We understand that the work doesn't stop here. We always want to be number one in the hearts and minds of our listeners. As such, we are actively working on significant brand development across all platforms. Our digital expansion is showing substantial growth, and we plan to put the product in as many hands as possible."

For more information, visit www.hot1027.co.za. You can also follow HOT 102.7FM on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of Facebook