Ster-Kinekor Theatres was named as having the best loyalty and rewards programme in South Africa, beating Clicks Club Card and MySchool, in this years’ Sunday Times Top Brands survey.

“It is heartening that both consumers and the business community have given us the thumbs up for our loyalty and rewards programme, Ster-Kinekor Movie Club, which is also one of the largest loyalty-based movie clubs in the world,” said Michael Bender, Ster-Kinekor Theatres Marketing Executive, on the win. “We are continually looking for ways to keep the Ster-Kinekor Movie Club rewarding for consumers and to extending the benefits to new partners.”

The Ster-Kinekor Loyalty and Rewards programme rests within the highly regarded Ster-Kinekor Movie Club, which offers its members numerous benefits, including discounted rates; invitations to premieres; luxury weekends away; and other exclusive events.

Ster-Kinekor’s Movie Club has just become a partner with the ABSA rewards programme, where ABSA consumers qualify for a 10% discount each time they use their ABSA debit; cheque; or credit card when paying for a movie ticket.

ABSA joins Edgars and long-standing partner Discovery as the latest member of the loyalty and rewards programme.

“We’re excited about ABSA customers being rewarded every time they come and experience the amazing world of movies at Ster-Kinekor,” added Bender.

This is not the first time Ster-Kinekor movie club has been honoured; in 2007 Razor’s Edge Business Intelligence noted that its 750 000 movie club members get the best rewards of any entertainment loyalty programme in South Africa.