Listeners are high achievers with style; confidence; potential; and the ability to feel at home in a non-racial South Africa.
Metro FM is positioned as the primary vehicle to reach the emerged and increasingly influential black market. Although primarily a music station, it also serves some of the listeners' information and educational needs with news; weather reports; economic indicators; traffic reports; as well as sport updates.
Metro FM's happenings; events; news; competitions; and polls are available on its online portal at www.metrofm.co.za.
Metro FM has a number of frequencies: Johannesburg 96.4FM; Bloemfontein 98.1FM; KwaZulu-Natal 93FM; and Pretoria 92.4FM.
The station also has a predominantly male audience, who is aged between 16 and 34 years and which lives mainly in Gauteng and KwaZulu-Natal. The audience is of mainly Nguni and Sotho descent and falls in LSM five to six with a strong showing of LSM seven to 10.
For more information, visit
www.metrofm.co.za/.