(Industry: Agriculture and Forestry)
Landbou Weekblad has been the most influential source of information in South Africa's agricultural sector. As a title in the Media24 stable,
Landbou Weekblad has been a fundamental opinion maker since 1919. The magazine strives to provide farmers with topical and authoritative content, promote a partnership between the commercial agricultural sector and the government, and help create a positive vision among farmers.
The editorial team of the magazine is directed by Jean du Preez as editor. There is an estimated 40 000 to 45 000 commercial farmers in South Africa; an audience
Landbou Weekblad successfully targets. It undoubtedly has the support of its loyal readers. 76% of all farmers find the information in the magazine of great importance, while 65% indicate that the magazine plays an important role in their own decision making.
Running parallel to the magazine is the
Landbou Weekblad website. March saw more than 22 800 visitors to the webpage and over 114 000 searches done. It provides the latest in agricultural news, both local and international, as well as an online forum. An online veterinary doctor is always on stand-by, and information on land sales over the last eight years is at hand.
Landbou Weekblad is distributed countrywide, as well as to neighbouring states, and has a circulation of 42 700. Start digging at
www.landbouweekblad.co.za.