Taboo nightclub was once again transformed into a socialite hub as guests gathered to see the unveiling of this year’s calendar, with the likes of Reeva Steenkamp, Jay Anstey, Lalla Hirayama and Gert-Johan Coetzee all in attendance.

Brutal Fruit is most certainly no stranger to the calendar event, and as the main sponsor, spiced things up with a Garden of Eden VIP experience while trendy canapés inspired by Brutal Fruit’s delicious new variant Apple – Ginger, were served. Guests also got the chance to savour the tantalising variant in signature cocktails, such as including the Brutal Fruit Apple - Ginger Mule, Brutal Fruit Apple - Ginger Summer Punch, and the award winning ‘Flirtle Juice’ created by SA fashion icon Gert-Johan Coetzee.

The brand extended the VIP experience with a purchase and reward system, offering professional make-up artists at the event to ensure guests could have that oh-so necessary touch-up during the night, and capture moments in the fun and fabulous photo booths. Sorbet and Plum Delicious vouchers were some of the additional rewards that could be won via a stylish game on iPad’s offered by the Brutal Fruit Golden Girls.

Brutal Fruit’s Brand campaign manager, Carla Briers commented on the partnership with the calendar saying, “This is just one of the many exciting ventures that the brand will be involved in for 2013. We pride ourselves with offering our consumers more than just a product, but a lifestyle and exclusive experiential opportunities. Watch this space.”