Says Andre Neveling, editor of
heat magazine: “
heat was one of the first magazines to join
Twitter, so we’re thrilled to be the most followed magazine in South Africa. It proves that the heat brand is stronger and more relevant than ever.”
According to Neveling,
Twitter is an excellent extension of the magazine, as celebrity news “doesn’t sleep, so it’s important that we can keep our brand fans in the know at all times”.
Lee-Anne Coosner, publisher of
heat, adds: “We believe we’re successful in this regard due to the fact that we talk about relevant topics and we have inside information on big stars and popular events. We always keep our finger on the pulse of what is happening in Celebville, as celebrity runs through our veins.”
The entire heat team is involved in keeping their
Twitter account vibrant, interesting, relevant and alive (as apposed to only being an individual staff member’s responsibility), as Neveling explains: “It’s a team effort, because all our staff live the
heat brand. However, we always tweet in the
heat voice – the voice of our brand.”
In conclusion, Neveling says that he firmly believes that
Twitter has an influence on magazine sales. “Absolutely. Not only does the platform enhance interest in certain stories and celebrities, but it also allows us to promote our content and scoops, which heat is known for.”
For more information, follow
@heatSouthAfrica on
Twitter.