The entry form for this light-hearted, all-round fun competition has been posted on the M-Net website.
The Ambassadoggy, who will undoubtedly turn into an A-list canine celebrity, will perform its 'duties' for one year; appearing on television in all kinds of ways and attending M-Net Movies events.
"This unusual competition summarises the values of M-Net Movies Family perfectly," says M-Net's head of publicity, Lani Lombard. "The channel provides great entertainment for the entire family and we know that 'man's best friend' is often more than just a pet in our viewers' homes – Rover, Rex, Snoopy, Cuddles and all the others are part of the family."
So how does one turn one's furry family member into the Ambassadoggy? Simply complete the entry form on the website, tell the judges why one's cute canine should be the top dog and send a video or photograph of the talented contender.
A panel of five South African celebrity dog lovers will whittle down the entries to five potential winners and then it's up to the voting public to choose their favourite.
The owners of the winning doggy and runner up will also win some prizes. The first prize will include a flat screen television set, a DStv Explora and pampering voucher for their pooch. The runner up will receive a DStv Explora.
Entries close on Thursday, 30 April.
For more information, visit the M-Net Movies Facebook page or follow them on Twitter.