Initially published as a quarterly companion to
BONA, with updated, regular content appearing on
www.bonaman.co.za,
BONA MAN is a natural progression of the most read monthly glossy magazine in the country, something Editor, Linda Mali calls an “obvious” brand extension.
“The heritage of
BONA is that it also had a 50/50 male-to-female readership,” says Mali. “Then over the years, content skewed more towards the female demographic. So for us it wasn’t a stretch to reintroduce male content in a male-specific title.”
As far as this content is concerned, Mali was insistent that it be generated by men to remain authentic while at the same time adhering to the
BONA brand pillars of celebrity, food, fashion, health, relationships and family and careers and entrepreneurship and the response so far from
BONA MAN readers has been “excellent".
For Anton Botes, general manager for Caxton Magazines,
BONA is definitely one of the most exciting brands in the group at the moment. “This title is so versatile and the readers so engaging, we are able to shake things up and immediately get a response from our audience. All the innovations we’ve implemented since Linda took over as editor have really paid off, so we look forward to continuing this trend going forward.”
BONA MAN will be published again with the December 2015 issue of
BONA.
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