In a field where almost every other daily and weekly newspaper registered significant decline, Soccer Laduma improved its third-quarter circulation, up from 328 041 in 2014. This places it second in circulation of all newspapers, behind the Sunday Times.

Soccer Laduma is a paid-for only newspaper. 

“The Soccer Laduma story is one of growth in the midst of big upheaval in the print industry. Whilst keeping our strong print readership, the brand has achieved phenomenal growth online, and will remain as relevant and informative as we have always strived to make it,” said Soccer Laduma editor-in-chief Clint Roper.

In September 2015, the Soccer Laduma website registered 1 112 944 unique browses, of which 84% were accessing via a mobile device. The social media team engages every day with 275 594 users on Twitter. In July, Soccer Laduma surpassed one million likes on Facebook, and in October had 1 357 500.

The Soccer Laduma Supporters Club, a unique network that seeks to give ordinary fans an equal voice in the beautiful game, has attracted 37 394 members in its first year of existence, making it one of South Africa’s biggest active supporters club.

“Our numbers are a direct reflection of our readers’ passion for the newspaper. We keep them front of mind at all times, we deliver content according to the high standard they have set, and they reward us by buying our newspaper week in and week out,” said Peter du Toit, CEO of Soccer Laduma. 

“It’s because we have so much respect for our audience - and use them as a guide in forming all of our editorial strategies - that we’re able to produce a product of quality. I believe because of our readers, our circulation will continue to rise.”

For more information, visit www.soccerladuma.co.za. Alternatively, connect on Facebook, Twitter or on Instagram.