Fuel vouchers will be handed out on the
Roger Goode Show on
5FM, which will broadcast live from Engen 1Plus Menlyn on Atterbury Road from 06:00 to 09:00 on Thursday, 21 September and at the Engen 1Stop Grasmere North, at the same time, on Thursday, 28 September.
Lesedi FM will broadcast live and also give away fuel vouchers from 15:00 to 18:00 at Engen 1Plus Hadaf West on Es’ka Mphahele Road on Thursday, 21 September and at the same time, on Thursday, 28 September at Engen 1Stop Grasmere South.
'#RideWise', which is supported by the National Youth Development Agency in association with Engen, Big Brands Medi, and the SABC, runs until March 2018. It is set to visit Engen service stations around the country to educate motorists that 'it’s cool to be safe'.
#RideWise with The Roger Goode Show
Targeting first-time drivers between the ages of 18 and 25, a key focus of the campaign is to educate drivers about the dangers of texting and driving while under the influence of drugs and alcohol. Over the next six months, activations are planned at several Engen service stations nationally. In addition, '#RideWise' master classes will take place at universities and student hang-outs.
Seelan Naidoo, Engen general manager: retail says the company is very excited to be part of '#RideWise' and to play a part in educating drivers. "We believe that this worthy initiative will reduce unnecessary risk taking and change driver behaviour," adds Naidoo.
Engen’s corporate social investment manager, Mntu Nduvane, says, "A high portion of road fatalities in South Africa are pedestrian, often as a result of motorists driving under the influence. Many of these people are victims of reckless driving through no fault of their own. This is why Engen believes road safety is everyone’s business and why, as a proudly South African company, we feel duty-bound to support road safety initiatives such as '#RideWise'."
Nduvane adds, "Texting while driving is a serious problem and a major cause of accidents – especially among our younger drivers. Education will help remind our country’s young drivers that life choices can have a serious impact on their safety, and the safety of other drivers and pedestrians, on the road."
For more information, visit www.engen.co.za.