To celebrate its new corporate identity, In Touch Media aims to support the South African Reforestation Trust by purchasing a tree for each signed media schedule received during the Fiscal Year, which started on Thursday, 1 March.
The trees will be planted at the Women Presidents’ Organisation (WPO) plant, a forest site on the Klein River Cheese Farm near Stanford in the Western Cape.
The site forms part of the South African Reforestation Trust’s aim to enhance the biodiversity in areas of the Cape by planting forests of locally occurring indigenous trees to rehabilitate the areas, and positively impact the environment.
"Now that we are a fully-fledged agency, having spent the past two years adapting to the changeover, we thought that it was the perfect time to reposition ourselves," says Margie Carr, managing director of In Touch Media.
Carr adds, "Along with the tree in our branding, we conceptualised the slogan 'Growing Brands' and decided that it would be nice to give back to the environment at the same time, and leave a living legacy for each new client campaign we sign up during the year."
The new corporate identity was designed by Maxine Montgomery of One Creative Design. According to In Touch Media, the inspiration for the new corporate identity came from In Touch Media’s team workshop at the end of 2017.
"Our new look reflects the professionalism and quality service that our clients and suppliers have come to expect from all our team members. Our brief to Maxine was to create something young, fresh and modern, with an eco-conscious edge, and we are thrilled with the result," adds Carr.
For more information, visit www.intouchoutdoor.co.za. You can also follow In Touch Media on Facebook or on Twitter.