Public relations and marketing teams have always worked closely together to achieve their business goals. However, as these industries continue to grow and change, the lines between the two are blurring more and more.
Traditionally, PR has focused on building mutually beneficial relationships between organisations and the public, and marketing has always focused on generating sales for businesses. However, in the digital age, every PR and marketer performs tasks that can easily fall into either industry.
Find out more in our infographic:
media update recently interviewed Riverbed's newly appointed executive creative director about the changes in the public relations industry. Find out more in our article, The blurring line between PR and marketing: A Q&A with Adrian Miller.