Having a blog also allows PR professionals to share their knowledge and insights with their audience. Have some tips on how to get the most out of a press release? Share it on your blog. Know how best to build solid relationships with journalists? Share it on your blog. Found an amazing tool for building up media lists? You guessed it — share it on your blog!

Need more convincing? Take a look at the five reasons why your PR company could do with its very own blog:

If you already have a blog, we’re curious to hear how it all started! Let us know in the comments section below.

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Have you ever read something and wished that you could have written something like that for a press release? Well, good news. Now you can! Check out our Six lessons in storytelling for PR professionals to learn more.