Each of the limited edition jars aims to represent a community touched by The Vaseline® Healing Project and together show the impact that it makes globally. The Vaseline® Healing Project is in partnership with Direct Relief, an international medical aid organisation.

Since 2015, the project has been helping heal people across the world, providing dermatological care, medical supplies, Vaseline® products and health worker training with the goal of helping heal the skin of five million people by 2020.

The three South African jar designs represent the three communities of Gauteng, Eastern Cape and Kwa-Zulu Natal, where The Vaseline® Healing Project has had the greatest impact to date.

Consumers will also be able to buy jars representing India, Jordan, Kenya, Indonesia and China — each designed to aim and help bring to life their heritage through vibrant colors, scenery and patterns inspired by abstract illustrations that reflect the countries styles.

"You can view these incredible journeys of hope and healing by scanning the QR code or using the WhatsApp number on the pack," says Muhammed Bhana, Vaseline® brand manager. 

"Each jar will tell the story of the country represented in the design. While someone in South Africa views the story of The Vaseline® Healing Project in China, someone in Jordan may be watching the story of our local projects in the Eastern Cape," Bhana adds.

Bhana says, "These stories help us to gain global recognition for our communities but also bring us together as a global community, allowing us to understand different people’s struggles and how something as small as a jar of Vaseline® can make an extraordinary difference."

To unlock the journeys, users can download a QR scanner app onto their smartphone and scan the code on the jars. They can also WhatsApp the number on the back of the pack and follow the prompts.

The entire collection will be available nationwide in all retailers where Vaseline® Petroleum Jelly is sold.

For more information, visit www.vaseline.com. You can also follow Vaseline on Facebook, Twitter or on Instagram.