PRISA applauds the success of its newly elected president

Dr Benecke completed her doctoral thesis on activism in public relations. The study is titled 'The Social Representation of Public Relations Activism in Selected Early Career South African Public Relations Practitioners' and was completed under the supervision of Professor Sonja Verwey.

"We are delighted to know of her results, and I and the rest of PRISA Board, management, staff, consultants, regional chairpersons, members and students congratulate Dr Benecke on the successful completion of her PhD," says Victor Sibeko, PRISA chief executive officer.

"We are all greatly proud of her. Not only has Dr Benecke complete her PhD, she has inspired us in the profession, and this adds to the pride of public relations and communication management," adds Sibeko.

"Knowing that public relations is often ignored for its social influence, she explored the power of the individual, early career practitioners as symbolic intermediaries. She has become an inspiration to all of us. She is set to introduce a new era of academic and research excellence in PRISA," he says.

"With this, she has raised the bar very high and we will be expecting much more from her in further shaping the industry and providing us with astute leadership," concludes Sibeko.



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