The virtual world is filled with everything from open letters addressing presidential candidates and film review Twitter threads to thought leadership pieces — and everything in between! 

Where does your brand fit in? Ask yourself this as often as possible while interacting online. It is not always necessary for your brand to provide commentary. 

Check out our infographic for some reference points for your brand’s online interactions: 



Do you have an online activism marketing strategy for your brand? What does it involve? Let us know in the comments section below.

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How to find the right influencer for your brand will guide your online brand ambassador decision-making process.
*Image courtesy of Vecteezy