When writing a press statement, you need to write it in a way that contributes to your sales by, for example, highlighting the most astounding features of your product or service and how it makes life easy for the reader. 

A well-written press release gives you an opportunity to brand yourself as a credible business in your field of trade. In essence, it enables you to build stronger ties with journalists who are looking for good content to share with audiences. 

Here are three ways you can create an impressive press release:




What helps YOU write an impressive press release? Let us know in the comments section below.  

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Want to know more about what PR pros can do for you? Check out these Four reasons why PR is vital for your brand.
*Image courtesy of Vecteezy