Through its alchemy of creativity and technology, the group has earned a reputation for driving business transformation for its clients across the entire value chain.
Machine joined the Publicis Groupe in 2014, with McPherson then leading the creative team as group creative director. He has effectively led the agency creatively since its inception in 2012, guiding it through the ranks.
The journey has seen the initial recognition as
AdReview's Breakthrough Agency of the Year 2013, to currently ranking in the
Top 10 Creative Agencies in South Africa and, most recently, being placed in the
Top 5 Digital Agencies ranking in the country. Gareth was appointed as MD and chief creative officer in early 2019.
Gareth's creative expertise and insight has been instrumental in positioning Machine as one of the country's leading brand experience companies. The agency has a mix of blue-chip brands among its longstanding clients. These include Pernod Ricard South Africa, Red Bull, RCS, Emirates Airlines and Sanlam.
"While Machine works independently as a business entity, I believe it's important to stay connected and involved in matters pertaining to the group strategy, human resources, training and technology," says McPherson.
"My appointment to the Publicis Worldwide team will ensure that our company interests synergise with those of the group," McPherson concludes.
In his personal capacity, McPherson's work on multiple blue-chip brands has won a host of local and international awards, from
Loeries and
Bookmarks to a number of top
Cannes wins.