Although PR pros and journalists may have different objectives, they can both benefit from a good, trusting bond, which will ultimately help both careers to soar. 

As a PR pro, it would be very difficult to go through your career without interacting with any journalists — and vice versa. 

With this in mind, check out this infographic on the four things PR pros can do to build a trusting relationship with journalists:

What else do you think PR pros can do to gain the trust of journalists? Let us know in the comments section below.

Ufuna izindaba ezishisayo? Bhalisela encwadini yethu yezindaba.

Now that you know how to build a trusting relationship with journalists, why not check out our article, Dear journalists: Here are five things PR pros want you to know.