Getting a job in the PR industry is competitive
. If you want to break into this fast-paced industry, you need a resume that will show off your skills and let your potential employer know that you are ready
of working in the industry.
Here are eight ways to up your resume:
1. Font and format
The first step you want to take when writing your resume is to choose a font that is easy
to read. You do not want anything that looks like scriptwriting or any other fancy fonts.
This is good for both the automated tracking system the company is probably using to screen resumes, as well as the hiring manager that has to read many different resumes.
Make your resume stand out in different ways. But do not
include shading, logos or pictures on your resume as it will rank lower in the automated tracking system.
2. Do your research
You need to take some time and research the company where you are applying. Companies will use different keywords on their webpages and you want to spot them. Write down the keywords that you see and be ready to use them when you are writing your resume.
While keywords are important, you do not want to have your whole resume consisting of keywords. One in each section should keep your resume near the top of the rankings.
3. Create sections
You will want to divide your resume up into sections like heading, experience, education, employment, and other. You can also consult an online resume builder
to see what other sections you might want to include.
If you are changing jobs within the PR field, put your employment first or alternatively start with your education. You want to fill these sections out from current to last within a five year period (or longer for education).
The heading section should include all of your pertinent information. The education section should include your education, even if you have not graduated yet. The employment section should include jobs relating to PR. If you are just getting started, list your last five jobs.
If you have earned certificates within your education, list them here. If your certificates were earned outside your formal education, put them in a different section. Any volunteer work that has to do with PR should be listed last on your resume.
4. Make your objective known
Within your header, you should list your resume objective or summary. A resume objective will highlight the skills you have mastered. Your resume summary will highlight your achievements and career progression.
The first is for someone just entering the field. The summary is for someone who is looking for another position within public relations. Think of this as your own press release. It should not be too long, but it should include pertinent information and figures.
5. List your experience
If you have had an internship in the field, you should include that in this section. You will want to describe what you did for the company you interned for. Remember to use keywords in this description.
You want to slant what you did to encompass public relations, even if it does not seem like much. If you are just getting started in the field, any
PR type work should be highlighted.
If you have experience in the industry, you should flush it out in this section. Show them what you have done in your previous jobs and give your potential employers facts and figures to look at.
6. Present your soft skills
This is a section that many people gloss over. Your skill section is another place in your resume where you can shine. Talk about what you are able to do for the company you are applying to.
Let them know how
you will bring it to the table. Take your time and let them know that you are the right employee for this position. Be sure to list computer skills along with marketing, writing and consulting skills.
Any social media skills will be put in this section along with soft skills. Soft skills are those you develop on your own. If you have been praised for being able to work with a group, list the circumstances. Employers are
looking for people with soft skills now.
7. Add in the irregular things
The other section is a catchall for things that did not fit into the regular resume. Any PR publishing, certificates, volunteering, conference participation and influence on social media should appear here. If you volunteered for a group and you saw their Facebook numbers rise because of posts you created, put that information in this section.
8. Review your resume
This is perhaps the most important step of your resume. You should always review what you have written. Get a friend to look over your resume as well. Create a printed version and make sure things line up on the paper the way that they should. You never know if a hiring manager is going to look at your resume online or printed out.