The 23rd installment of the awards in the public relations and communications industry was cancelled in March 2020, due to concerns of the spread of the COVID-19 in the country.

"Innovation and evolution are an everyday norm in our industry. The current health crisis has indeed forced us all out of our comfort zones and innovative thinking and ideas is what will keep us moving,' says Palesa Madumo, convenor of the PRISM Awards

"We had to focus on finding a way to still acknowledge all those who had entered the awards and also to celebrate the winners. We do hope that everyone enjoyed the show," adds Madumo.

The Riverbed, a 100% black woman-owned agency, was announced as the biggest winners for the South African Campaign of the Year category for their 'Underage Drinking' campaign.

In 2020, the awards introduced some new categories. Among them is the PRISMs Young Voice of the Year Award, which is aimed at recognising the contributions made by the young people in the industry. Simbongile Ndlangisa was announced as the 2020 winner.

"Congratulations to all the winners and a huge thank you to each and every individual, consultancy and NGO that entered this year. We look forward to doing this again next year and celebrating our industry’s amazing work," says Madumo.

"Thank you to Vuma Reputation Management, Bizcommunity, Off The Shelf, Space, Flow Communications, Cookie Mylo Studios and Thabiso Makhubela for the continued support and making the announcement and production possible," concludes Madumo.

The 2020 winners include:

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