media update’s Talisa Jansen van Rensburg takes a look at five ways to think like a journalist.

With countless competitors out there, you want to ensure that your client’s news is the first (and best) to be read and distributed on as many publications as possible.

The best way to go about creating ‘must-read’ content is to write it in a way that matches as journalists’ way of thinking, as this is the best way to appease them. You want them to grasp just how important each piece of content you send them is, and the only way to do that is to understand the way that they think.

Here’s how to do just that:



What are some other ways of thinking like a journalist? Be sure to let us know in the comments section below.

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Speaking of thinking like a journalist be sure to share this Infographic on Five things PR pros want journalists to know.
*Image courtesy of Canva