Triple Eight says that, despite a loss of three-quarters of their campaigns in March this year, the agency still grew its business and added new clients and team members to its business.

The agency additionally won the inaugural Adaptability Award that recognises an agency that has adapted successfully to 2020's new paradigm by embracing flexibility, manoeuvrability and has risen above the panic and disruption of an unusual year.

The agency was also named Specialist Agency of the Year and took home the Transformation and African Impact Awards, which are categories that the agency also won in 2019.

FM AdFocus Awards 2020 / 21 chairperson Tumi Rabanye says in the Specialist category, Triple Eight stood out for its leadership in the areas of purpose and development.

"In the Transformation Award, the agency demonstrated that transformation is a lived experience which transcends race and CSI," says the awards.

The winners of the FM AdFocus Awards 2020 were crowned at a small gathering at The Empire Conference and Events venue in Parktown. Financial Mail has thanked the 2020 sponsors IAS, Scopen, The MediaShop and Ornico.

The other winners of the awards are as follows:

AGENCY OF THE YEAR
Triple Eight

SMALL AGENCY OF THE YEAR
Rogerwilco

MEDIUM AGENCY OF THE YEAR
DUKE

LARGE AGENCY OF THE YEAR
Joe Public (Pty) Ltd

PR AGENCY OF THE YEAR
Eclipse Communications

SPECIALISED AGENCY OF THE YEAR
Triple Eight

IAS PARTNERSHIP OF THE YEAR
M&C Saatchi Abel & Takealot

TRANSFORMATION AWARD
Triple Eight

AFRICAN IMPACT AWARD
Triple Eight

ADAPTABILITY AWARD
Triple Eight

NETWORK MEDIA AGENCY
The MediaShop

STUDENT AWARD
Dominic Hobbs from the University of Johannesburg

LIFETIME ACHIEVER
Bernice Samuels

INDUSTRY LEADER
Peter Gabriel Khoury

SHAPESHIFTER
Melusi Mlu Mhlungu

FM Creative Challenge Award
Also announced on the evening was the winner of the FM Creative Challenge. The title went went to King James for its ad Black lives don’t matter for Blackboard Organisation. King James and The Brave Group were finalists for their client ads for Durex and Rose's Cordial 'SBWL Hawaii' respectively. The creative Challenge features a run of paper adverts that publish in the Financial Mail during September and October.

For more information, visit www.adfocus.co.za.