The COVID-19 pandemic accelerated the agency's focus on a digital-first approach, prompting a diversification of its portfolio, says Zero Gravity Communications.
The team says that it tapped sectors such as health and wellness, e-commerce and education that have benefited from the pandemic. It also intensified its investment into digital strategy and showcased its landmark achievements in the domain.
The Ahmedabad-headquartered consultancy offers:
- 360-degree strategy
- branding
- advertising, and
- digital solutions.
Khushboo Sharma, founder and CEO of Zero Gravity Communications, credited her team, '#theideapeople', for this success.
"The COVID-19 pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies," says Sharma.
"Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelled our energies into digital as it had gained currency during this unprecedented time," Sharma adds.
"Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers," says Sharma.
The newer addition to the agency's clientele includes:
- Nimba Nature Cure
- Roastea
- Clear Water
- Jivraj 9
- Asia NEI from the CK Birla Group
- Clearth
- Hyginelabs, and
- Troikaa Nutrascience.
For more information, visit
www.zerogravitycommunications.com. You can also follow Zero Gravity Communications on
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