"Now more than ever, the team at Ladles of Love is determined to keep community pots full and are on a mission to fill 10 000 pots, as well as to provide 1 million nutritious meals to feed 35 000 people a day this festive season," says Ladles of Love founder Danny Diliberto.

Ladles of Love has asked individuals to donate R150. Every donation of R150 received will fill a pot with nutritious vegetables, pulses and grains and each pot will serve 100 people.

"Having provided over nine million meals since lock down with our Food Donation and Sandwich Drive initiative, Ladles of Love is still on a massive fundraising drive to keep our distribution centre at Sun International GrandWest Casino and Entertainment World full of food to share with over 150 community soup kitchen beneficiaries who in turn support other soup kitchens," adds Diliberto.

"We are hoping that we can continue to rally all of your kindness out there so that we can achieve this and continue our mission to nurture, nourish and support our communities in need," Diliberto says.

"With the '#FillaPot' campaign, we are aiming to promote a culture of giving and sharing this festive season and highlight the need of thousands of vulnerable hungry people. This pandemic has shown the team at Ladles of Love what we as a community can achieve to help those that need our help," Diliberto says.

"It has shown us the kindness of humanity, but most importantly it has shown us that this kindness cannot be a once-off; it needs to be an ongoing effort by all people that have to help those that don't have," says Diliberto.

"We have a new mission in this beautiful organisation — to make Ladles of Love a 'teacher in humanity' and to demonstrate that only through love and kindness can we make this world a better place. We're calling on South Africa to start now and '#FillaPot' today and, together, we can make this the season of giving, a beautiful season for all," Diliberto adds.

Those wanting to help are encouraged to click here to donate and to use the reference 'FillaPot' when donating. They can also sign up for a recurring donation to fill a pot or more every month.

The organisation has indicated that there is a weekly prize draw with giveaways for every pot you fill from sponsors like UCook, V&A Waterfront and Sun International.

Nikki Botha, GrandWest's marketing manager, concludes, "When we stand together, we are strong and at no time has that been more important than in 2020. We call on anyone who can assist Ladles of Love with their FillaPot initiative to do so. GrandWest is proud to stand alongside an organisation that is doing so much to assist desperate communities."

For more information, visit www.ladlesoflove.org.za. You can also follow Ladles of Love on Facebook, Twitter or on Instagram.