The auction was well attended from attendees in the art industry, local media and prominent art collectors. Strict COVID-19 safety regulations and social distancing practices were adhered to and attendees were safe throughout the event.

The event has indicated that Samsung South Africa made it possible for the auction to be viewed electronically through Samsung Smart TVs, which further advocated for COVID-19 compliance.

The auction was set to raise R300 000 in funds on the night and this target was exceeded with purchases of multiple exclusive artworks, which included the bidding on pieces from:
  • Azael Langa
  • Treatwell Mnisi
  • Olwethu De Vos
  • Cromwell Ngobeni
  • Sanusi Olatunji, and
  • GreatJoy Ndlovu.
"This initiative shines a light on women who are feeling alone because of their unilateral mastectomy. We are proud of the active support and contribution to this initiative by our Play Your Part ambassador Azael Langa, whose gift of art will help to enhance the quality of life of survivors and bring smiles to their faces," says Tshepiso Malele of Brand South Africa.

Proceeds from the auction will be split 50 / 50 between the Smile Artists Africa Project and the local artists involved in the collaboration. Due to the success of the event and the funds raised, three breast cancer survivors will be assisted with reconstructive breast surgery. 

"We believe it is our duty to support communities to thrive through an exceptionally unique South African experience and particularly through the support of the arts. This auction is such an experience where we can inspire confidence and bring a sense of belonging to the lives of survivors," concludes Shirley van Wyk of Boschendal Wines.

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