According to the duo, immunisation saves millions of lives every year and is widely recognised as one of the world's most successful health interventions.

Yet, there are still nearly 20 million children in the world today who are not getting the vaccines they need; many miss out on vital vaccines during adolescence, adulthood and into old age, adds the duo.

2021's theme, 'Vaccines Bring Us Closer’' aims to tell the story of how vaccines bring us closer to good health and wellbeing for everyone around the world. 

As part of the 2021 campaign, WHO — together with Ogilvy partners in South Africa, the United Kingdom and in the United States of America — have created a campaign to increase trust and confidence around vaccines, including routine immunisation and investment, to remove barriers to access.

Ogilvy Social.Lab South Africa was tasked to develop a total of 270+ assets for the campaign, with the aim to give it a bold and impactful visual identity in the healthcare sector.

"We worked with our team to create something simple, eye-catching, bold and social first, using a vibrant palette of colours that represent the diversity in the world around us. We managed to pull together hundreds of assets in multiple languages, combining forces from our offices around the globe," says Martin Magner, creative director at Ogilvy Social.Lab South Africa.

"Our campaign visuals aimed to capture the full spectrum of people and occasions we all know and love. We wanted to tap into the emotional connections of the world and the importance of vaccination in bringing us closer together. This is truly a remarkable team effort by all individuals involved," adds Magner.

As part of the campaign, interactive social posts have been developed to encourage online engagement and for audiences to share their hopes for the future. The campaign is now planned to be rolled out globally.

Christophe Chantraine, managing director at Ogilvy Social.Lab South Africa, says, "This year's campaign aims to build solidarity in vaccination as a public good that saves lives and protects health."

"Vaccines themselves continue to advance, bringing us closer to a world free from the likes of TB and cervical cancer and ending suffering from childhood diseases. Through our ideation process, we wanted to come up with a solution that is optimistic. Whilst vaccines are not the silver bullet to the world’s problems, it's a step forward towards a happier and healthier global community," Chantraine concludes.

World Immunisation Week is celebrated every year from 24 to 30 April.

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