The NSPCA says that animals do more for us than we could ever imagine, and now it's time we did something for them.
The organisation adds that it is more than just our domestic dogs and cats, as all animals play incredible roles in our daily lives and even impacting our inventions, technologies and innovations.
As the campaign gains traction, the NSPCA will be challenging big corporates, business leaders and even some of the world's most famous celebrities and thought leaders to take a look at how animals have contributed to their success and their daily lives, and to return the favour with a donation.
"The mission of the NSPCA is to prevent animal cruelty and to be a voice for the voiceless. This campaign, although light-hearted, plays a role in educating the public that animals, no matter their size, shape or form, play a critical role in society," says Marcelle Meredith, CEO of the National Council of SPCAs.
"People will be surprised at just how many things around us are only possible because of animals," adds Meredith. "We want to highlight their importance to all of us with a campaign that brings out tangible facts for maximum impact. This is so that we can truly raise awareness and motivate for donations to enable the NSPCA, to continue to educate and inform the public on the care and welfare of all animals."
The campaign will run for three months. All donations will go to the NSPCA and will be allocated depending on the animal welfare needs that require the most help and support throughout 2021.
For more information, visit
www.nspca.co.za. You can also follow the NSPCA on
Facebook,
Twitter or on
Instagram.