The rich and diverse cultural landscape of South Africa makes it a unique atmosphere for PR professionals to operate in. The complex history and political climate adds to the way practitioners conduct themselves and represent not only themselves but their clients too.

Sounds difficult, right? But there is good news! Paying attention to a few key factors can help any person working in public relations to navigate this environment more correctly and confidently.

So what are the key areas to pay attention to? media update’s Maryna Steyn lays them out.

What other unique South African challenges have you encountered as a PR pro? Let us know in the comments below.

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Now that you know about public relations in a South African context, why not read more on the differences of PR in South Africa versus the United Kingdom?
*Image courtesy of Canva