The group says that while using rich programming, exclusive content, connected animation and gamification, it will organise conferences, events, concerts, client presentations and product launches.

Havas Group's role is to support brands in the development of their communication strategies. According to the group, building a Havas Village in the metaverse will help brands launch successfully into the new virtual adventure. It will also join forces to build:
  • a positive image
  • a meaningful reputation, and
  • a powerful connection with gamer-consumers.
In 2021, the group launched Metaverse by Havas, a new consulting, creative and media offer. It is dedicated to brands that, in the metaverse, see opportunities to reinvent:
  • branding
  • storytelling
  • experience
  • audience targeting, and
  • revenue generation.
"The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands. Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless," says Yannick Bolloré, chairperson and CEO of Havas Group.

"Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds. Our new Havas Village will be a 'meta- flagship' for the group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar Villages," adds Bolloré. 

The new virtual village will also include a recruitment service, which is a first in the field of human resources. Over the medium-term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process.

"With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data," says Céline Merle-Beral, global chief HR Officer at the Havas Group. 

"In doing so, the group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow's top talent," concludes Merle-Beral. 

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