KFC Add Hope partners with Peninsula School Feeding Association

Through the latest partnership with PSFA, KFC Add Hope will distribute an additional 905 400 breakfast and lunch meals across nine primary and high schools in the Western Cape, reaching an additional 3 030 learners.

Andra Nel, brand purpose and reputation manager at KFC, says, "One of Add Hope's strengths has always been our partnership approach. We see this come to life daily when we partner with our customers who donate their R2 and also with our non-profit partners who bring the feeding programme to life at the coal face."

Nel adds, "We have been so inspired by the incredible work that PSFA has done to relieve hunger for more than 60 years. The R1.5-million donation from KFC Add Hope will see more children being reached and help us extend our support across the Western Cape."

Nel says that Add Hope remains committed to helping as many children as possible get access to the nutrition they need to learn, grow and thrive.

"The sad reality is that many children in the Western Cape arrive at school daily with an empty stomach. We know that a hungry child is one that would not be able to realise their potential," says Nel. "This is why we are committed to ensuring that we do everything we can to help South Africa's less privileged children receive a nutritious breakfast and lunch at school every day to enable them to learn and function well and empower them to reach their full potential."

The partnership officially commenced on Tuesday, 1 March.

Petrina Pakoe, director of PSFA, says, "After undergoing an intensive due diligence analysis, the PSFA was delighted when we received the news from KFC Add Hope that our application for funding was a success. One hundred percent of this generous donation will be allocated to providing school children affected by poverty with daily cooked nutritious meals."

Pokoe adds, "We want to thank KFC Add Hope for the financial support. We are sincerely looking forward to working alongside this amazing company in the fight against childhood hunger."

"During the pandemic, many children no longer had access to the meals they received at school and the challenges remain. KFC remains committed to ensure that we grow our network as much as possible and ensure that we are a viable support to driving down food insecurity to the most vulnerable — our children," concludes Nel.

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