The agency says that a digital capability within the perception and performance of creative agencies is so important now that the marketing professionals surveyed deemed it an even more critical selection criterion than having no conflict within the same sector.
Rogerwilco's CEO Charlie Stewart says, "Last year, we won the
Financial Mail AdFocus South African Digital Agency of the Year Award. At the time, we mentioned that we had growth initiatives in the pipeline for 2022 and beyond. Formalising our digital PR capability is one of these, while also adding to the scope of digital and other services we can now offer both existing and new clients."
The agency says that offering digital PR alongside other services is set to enhance clients' search marketing and brand awareness. The Rogerwilco digital PR team includes:
- content marketers
- SEO specialists
- strategists
- business analysts, and
- data scientists.
"PR is such an important element of the communications matrix for any business, but doing it digitally, with real insight and impact, is fundamentally different to its traditional approach," says Stewart.
"We believe that our digital-savvy combined with our bespoke WOLF technology, a digital analysis and research tool, can offer something quite innovative for CMOs and lead marketers. Our approach to digital PR will allow them to be targeted and intentional in their PR approach, with the added benefit of tracking the impact," adds Stewart.
In the same survey, 51.7% of marketing professionals rated integrated services as very important or important when choosing an agency. Rogerwilco concludes that the launch of its new digital PR offering is answering this need.
For more information, visit
www.rogerwilco.co.za. You can also follow Rogerwilco on
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