Located on the East African island, Blue Amber Zanzibar is a residential and resort development that is recognised as a strategic investment project in Tanzania. With development planned in phases, the first phase focuses on residential real estate with several mid-range villas that are available to the market.

"We are extremely excited to have received this appointment. It marks the strength of Scout, our team's in-house capabilities and our immersion in omnichannel delivery. We look forward to taking Blue Amber Zanzibar's brand communications, visibility and desirability forward," says Lauren Shantall, director of Scout PR & Social Media.

Scout says that it will leverage its expertise in PR and communications, digital paid strategies, social media, creative content and other marketing tools to build, execute and measure various campaigns.

"We were awarded PR and Social Media Agency of the Year 2022 — South Africa at the Global Business Awards at the start of this year. While this is an achievement, we aim to live up to that accolade and more, exceeding Blue Amber's expectations," Shantall adds.

"The Blue Amber team came to us because they wanted to centralise efforts and have these driven by an ambitious and goal-directed strategy that is geared for post-pandemic communications," Shantall says.

Blue Amber Zanzibar CEO Grant Anderson says, "We have been given an opportunity to re-energise our proposition to the world, increase awareness and global investment. Scout's team proved their passion and understanding of the industry. The Blue Amber Zanzibar team is fully confident that the agency will deliver just as we are delivering on the ground, with construction on our first villa nearing completion."

Scout officially commenced work on the Blue Amber Zanzibar account in May 2022.

"I look forward to continuing the good work Scout has delivered over the past nine years and to having my team join forces with the Blue Amber Zanzibar to promote their vision," concludes Shantall.

For more information, visit www.scoutpr.co.za. You can also follow Scout PR and Social Media on Facebook, Twitter or on Instagram.