"Best Large Agency of the Year. Wow, we are just thrilled. It is such an enormous accolade for all our staff and an acknowledgement of their talent and hard work," says Flow's CEO Tara Turkington.

"Flow doesn't do work to win awards, but we are lucky enough to have had our hard work and creativity rewarded through the PRISMs this year and in years gone by. We are so grateful to our incredible team and clients who trust us with their work," adds Turkington.

Earlier in 2022, Flow Communications received a Gold Presidential Award from the Public Relations Institute of South Africa for advancing the communications industry.

"Flow is privileged to work with a wide variety of clients in partnerships that, quite literally, change lives. Winning awards for some of this work is heart-warming recognition of the calibre of our dedicated and passionate staff," concludes Flow managing director Tiffany Turkington-Palmer.

The agency says that being honoured in the category of South African Campaign of the Year (for which it won Bronze) for Marine Protected Areas Day (MPA Day) was especially heart-warming for Flow, because the campaign promoted South Africa's marine heritage. 

In the 2022 PRISM Awards, Flow and its clients won:

Agency of the year
  • Best large public relations consultancy
For the Desmond and Leah Tutu Foundation
  • Gold — Best use of an event to build / change reputation (event management): 11th Desmond Tutu International Peace Lecture
  • Gold — International campaign: Archbishop Emeritus Desmond Tutu's 90th birthday and the 11th Desmond Tutu International Peace Lecture
  • Gold — Crisis communications online: Archbishop Emeritus Desmond Tutu's 90th birthday and the 11th Desmond Tutu International Peace Lecture, and
  • Bronze — Crisis management: A90 Archbishop Tutu in memorial. 
For Hollard
  • Gold — Corporate communication (business-to-business): Hollard Big Ads for Small Business
  • Silver — Gaming and virtual reality: Hollard 'Do It On Purpose' campaign
  • Silver — Reputation and brand management: Hollard Big Ads for Small Business
  • Bronze — Corporate communication (business-to-consumer): Hollard Big Ads for Small Business
  • Bronze — Corporate citizenship: Hollard Big Ads for Small Business, and
  • Bronze — Internal stakeholder engagement and communication: Hollard 'Do It On Purpose' campaign.
For Marine Protected Areas (MPA) Day
  • Gold — Environmental campaign: Marine Protected Areas (MPA) Day
  • Silver — Best use of an event to build / change reputation (event management): Marine Protected Areas (MPA) Day
  • Silver — NGO / NPC campaign: Marine Protected Areas (MPA) Day
  • Silver — PR on a shoestring: Marine Protected Areas (MPA) Day, and
  • Bronze — South African campaign of the year: Marine Protected Areas (MPA) Day
For the Sci-Bono Discovery Centre
  • Gold — Travel and tourism public relations: The Sci-Bono Discovery Centre '4IR' campaign, and
  • Bronze — Technology: The Sci-Bono Discovery Centre '4IR' campaign.
For Zenzele
  • Gold — NGO / NPC campaign: The Zenzele 'ARV Adherence' Campaign
For Climate 360
  • Silver — Environmental campaign: Climate 360, and
  • Silver — Public sector: Climate 360.
The PRISM Awards, run by the Public Relations Institute of South Africa (PRISA), are judged by more than 60 industry experts.

PRISM awards are conferred on entities that have successfully fused strategy with creativity and professionalism to achieve the best communications and business objectives in their public relations campaigns.

For more information, visit www.flowsa.com. You can also follow Flow Communications on Facebook, Twitter or on Instagram.