Many know what a press release is but have a vague understanding of its purpose — so don't be oblivious to the power of the presser.

In fact, 78% of journalists prioritise press releases as a content type that they want to receive from PR pros. 

With this in mind, let's get into the nitty-gritty of the press release:

What takes a press release from being good to great? Be sure to let us know in the comments section below.

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Now that you know what a press release is, do you want to know how to write one? If so, be sure to read How to write a press release 101 [Infographic].
*Image courtesy of Unsplash