"Unleash your wild side during WWF South Africa's '#WearItWildfun' campaign and take on the special persona of your favourite animal with you to work, school or university," says WWF South Africa.

According to the organisation, South Africa is blessed with an exceptional diversity of wildlife, which makes it one of the top destinations in the world for nature lovers keen to see animals.

"We would like to keep it that way for the benefit of people and nature," says WWF. "All species are crucial for nature's delicate web of life and yet their biggest threats are due to human impacts on the environment. These include habitat loss and overexploitation through illegal trade — both local and international," adds the organisation.

Justin Smith, WWF South Africa's head of business development, says, "One of the saddest realities facing the world is that since 1970, populations of wild species have fallen by more than half. Wildlife around the world is threatened by human action and climate change and is in need of protection and conservation efforts, which is where WWF comes into the picture."

"South Africa is home to iconic wildlife including the largest land mammals. Wildlife is essential for tourism in our country; it creates opportunities and benefits for local communities living around protected areas, as well as the broader economy," says Smith. 

"Our main aim with this campaign is to ensure that wildlife is celebrated, valued and that we take action in ensuring that wild populations of iconic species are protected. What better way to help raise funds for WWF's conservation work than to get dressed up, represent your favourite animal and have a bit of fun?" adds Smith.

"All you need to do is organise a school or workplace fancy dress event and collect a R10 donation for WWF from each participant who paints their faces or dresses up as their favourite wild animal — and perhaps issue fines for those who decide to arrive as mere humans," concludes Smith. 

Participants are encouraged to post their favourite fancy dress photographs online on Instagram, Facebook and Twitter. 

For more information, visit www.wwf.org.za. You can also follow WWF South Africa on Facebook, Twitter or on Instagram.