Let's discover what a good boilerplate boils down to:

1. Tell them what you do
A boilerplate tells potential customers about your company. Therefore, your description should be client-specific.

Emphasise aspects of your organisation that will be relevant to customers, like your:
  • products
  • services, and
  • how these can benefit them.
2. Use your bragging rights
Now that prospective clients know what’s on offer, tell them why your offerings are the best. Highlight your business's achievements and use descriptive words like "top", "greatest" and "largest".

3. Emphasise your unique qualities
You have to tell your target audiences what makes you the outlier among competitors. Whether it's your company’s excellent resources or its esteemed reputation, be sure to mention it!

4. Include a Call To Action
A Call To Action (CTA) is an essential tool when swaying your audience.

It doesn't have to be elaborate or complicated. A good CTA is a simple phrase encouraging users to visit your site or your platforms to discover more about your business.

5. Sprinkle in elements of your brand identity
Adding a signature, logo or slogan to your boilerplate helps to get your brand stuck in your prospective clients' minds. It'll help audiences to recall your offering and assist them in recognising your brand identity in the future.

Is there anything else that you think the perfect boilerplate needs? Let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

Now that you know how to ace your boilerplate, how about slaying those headlines? Be sure to read our article, Three tips for writing a killer press release headline.
*Image courtesy of Canva