In the cut-throat world of Public Relations (PR), it's all about connections. And one of the best connections that a PR pro can have in their artillery is with journalists.

Having good relationships with these individuals is often a gateway to many opportunities for PR pros, like consistent coverage and chances to set up interviews with their clients.

But unfortunately, many communications specialists come on a bit too strong and kill any relationship prospects that they may have with media professionals — resulting in them getting ghosted by these individuals.

PR pros, if you're haunted by the fact that you keep scaring off journalists, media update’s Lara Smit is helping you get rid of the horrifying habits that spook them away here.

Let's bury the superstition:

Journalists, what PR practices petrify you? Let us know in the comments section below.

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Now that you know what not to do, find out what you should do to foster good relationships with journalists in our article, Five pick-up lines you can use to avoid being ghosted by journalists.
*Image courtesy of Canva