The tool, which leverages artificial intelligence and autoregressive language processing models, will use deep learning to create human-like text in a single click, perfectly formatted to capture the attention of media outlets.

According to Press Hook, users will simply need to enter relevant details into a basic form — such as the brand or product name, a quote and a few short descriptions — and the generator will create a readable formatted press release, complete with a:
  • news summary
  • bullet points, and
  • website links.

The generator is powered by AI GPT (Generative Pretrained Transformer), a state-of-the-art language processing AI model developed by OpenAI. The model is capable of replicating human-written copy and is used widely in language translation, language modelling and generating text for other applications such as chatbots and automatic email responses, according to Press Hook.

"We've written thousands of press releases over the years, so we know how difficult and time-consuming it can be for the average businesses to write compelling stories that are optimised and media-ready," says Michelle Songy, founder of Press Hook.

"We devised this tool to help businesses create engaging, highly readable content that’s formatted and ready for distribution, allowing them to focus on the content of their story rather than get hung up on how to tell it," concludes Songy.

The only data that needs to be stored by the online generator tool is the user's basic contact information, alleviating any concerns businesses may have about privacy or the sharing of sensitive product details.

The free online press release generator tool is now available.

For more information, visit www.presshook.com. You can also follow Press Hook on Facebook or on Twitter.