PR pros, did you know that AI is the brain that powers a large amount of the tech that you use in daily life? In fact, when consumers were asked whether they use AI on a day-to-day basis, only
33% of the 77% of the ones that were using it were aware of it.
However, if you're curious about what AI-powered tools can specifically be used to help you with the everyday tasks of public relations, then stick around as
media update's Lara Smit divulges three ways right here.
Let's get techy:
1. Media analysis
A central part of public relations is
understanding and
navigating public perception. You have to find ways to keep an eye on your audiences and track what they are saying about your brand. Therefore,
media monitoring has become an
essential tool in any PR pro's artillery.
So what role does AI play in it all?
According to
Focal Points, AI-powered technology, like Natural Language Processing (NLP), advances media analysis processes. It does this by monitoring sentiment surrounding brands in real time. So, PR pros now know when the brand they represent is being perceived in a
positive,
negative or
neutral way, and can better manage the reputations of these businesses.
NLP technologies also help you to stay up-to-date with the newest trends or topics to help you appeal to audiences in appropriate and effective ways. It
also helps you to gather knowledge about your target audience's demands so that you can better cater to their needs with your communication.
2. Press releases
AI isn't just excellent in processing language, but it can also be used as a tool to generate written language. It is so good at this point that this technology can even help you write all those press releases that you have been outsourcing to writers.
What's more, this tech relies on factual research to produce these pieces making them incredibly accurate —
no lie!But how do you get a hold of this technology without paying a pretty price?
Well,
Press Hook has hooked PR pros up with a
free press release generator to help you pop out those pressers in no time!
3. Contact sourcing
One of the most tedious, time-consuming and
painful tasks that PR pros have to do is source the contacts of relevant journalists to pitch to.
So why not
ditch the tedious stuff and streamline the process by getting AI to help you do
just that?
In fact, this technology might surprise you by sourcing more journalists that are relevant to the businesses you work for by searching for and selecting ones that are relevant to their industries. This will ensure that your pitches never fall on deaf ears.
PR pros, what other ways do you use AI? Let us know in the comments section below.
Want to find out more about the influence of AI? Then be sure to read our article, AI: Influencing virtually anything.
*Image courtesy of Canva