"Reading crosses socioeconomic status, race, age and gender," says MENTZ Reading Paradise. "It is a free journey on a magic carpet to wherever on Earth (or beyond) at any time."
Every child, regardless of age or aptitude, should have access to written language, it adds.
Readers who develop a lifelong appreciation for literature are not just adept at decoding, segmenting and blending but also have a genuine appreciation for the power of prose, according to MENTZ. In order to foster a lifelong appreciation for reading, it is essential that communities foster a robust reading culture.
Panado's
® 'A Dose of Care' campaign wants to share a dose of care with those who really need it. Together with the
Afternoon Express, they're sharing the work of do-gooders by lifting others and helping promote a reading culture through 'A Dose Of Care' journey.
Palesa Tembe, host of
Afternoon Express, spent a morning with Charles Makoela, a reading facilitator at MENTZ Reading Paradise, and saw the amazing work he and fellow volunteers are doing to foster a love of reading among the youth within their community.
When asked to choose someone to receive 'A Dose Of Care' matched by
Afternoon Express, Makoela chose to double up, nominating MENTZ Reading Paradise with the goal of providing more books for the children to read.
"As South Africans, we are going through so much. It's time we focus on the positive. There are so many people out there who do so much without asking for anything in return — and that's exactly what 'A Dose Of Care' campaign is all about," Panado
® says.
To these heroes and heroes everywhere, Panado
® concludes, "thank you for the work you do"!
For more information, visit
www.panado.co.za. You can also follow Panado
® on
Facebook.