In the world of public relations, there are
two main things that
run the show —
damage control and
PR campaigns.
Neither of these are
particularly simple and it takes a
seasoned veteran to make a success out of every campaign or problem.
This is why PR professionals often use tactics such as
PR Piggybacking to give them an
edge and make life
a little bit easier.
Don't worry! Alrika Möller from media update will tell you everything you need to know about piggybacking below.
What is it?
The basics of
PR Piggybacking is
joining in.
You join a
trend or news story that is already taking place and
making headlines and use the existing
buzz for your brand or client.
How does it work?
A simple example of this is when a
major sporting event takes place and your brand
posts in support of a team.
The key to
piggybacking is using the
news cycle to your advantage and staying up to date on current trends. Not every
Breaking News moment or social media trend will work for your brand, but once in a while something will be
a good fit and you can
jump on that bandwagon.
There have been a lot of great PR Piggybacking moments over the years. What was your favourite?
Did we peak your interest? Are you looking for more PR tactics that can make you the pro in PR? Have a look at What a PR stunt is — in 200 words or less.
*Image courtesy of
Canva