The project, spearheaded by Minor Hotels, is set to become an annual endeavour with the primary goal of not only improving the overall experience for tourists but also contributing to the conservation of Victoria Falls on the Zambian side.

Victoria Falls, known as 'The Smoke that Thunders', is a UNESCO World Heritage site and a must-visit destination for travellers worldwide, according to the duo.

Recognising the need to protect and preserve this natural wonder, Minor Hotels Zambia has taken proactive steps to ensure its sustainability for future generations.

Laurie Burr, complex general manager for The Royal Livingstone Hotel by Anantara and Avani Victoria Falls Resort, says, "We are thrilled to be at the forefront of this endeavour to enhance the beauty and preservation of the Victoria Falls during Tourism Month."

"As a leading hospitality group, we understand the importance of responsible tourism, and the Victoria Falls Clean-Up project aligns perfectly with our commitment to sustainable practices. This initiative not only improves the experience for our guests but also contributes to the broader goal of environmental conservation and community engagement," adds Burr.

The Victoria Falls Clean-Up project is a comprehensive seven-day undertaking focusing on the following:

Enhancing aesthetics
The project will involve painting fences, power washing walls and refurbishing facilities to improve the overall appearance of the site — making it more appealing to tourists.

Infrastructure improvements
Minor Hotels Zambia is committed to repairing facilities in key areas such as the ticketing office and the police station. Investments in machinery will enhance safety and convenience for visitors.

Environmental conservation
A vital aspect of the project involves replanting and regrowing plants, which will help restore the natural ecosystem surrounding Victoria Falls, benefiting local wildlife.

Community engagement
Minor Hotels Zambia is actively involving its team members and the local community in the project, creating a sense of ownership and inspiring others to take similar initiatives.

Positive tourism impact
The improvements brought about by the Victoria Falls Clean-Up project are expected to attract more tourists, ultimately boosting the local economy.

Sustainable tourism
These efforts are in line with Minor Hotels' commitment to responsible and sustainable tourism practices, contributing to the long-term preservation of Victoria Falls.

Burr says, "In these post-pandemic times, it's crucial for hotel operators and owners to recognise their responsibility in contributing to sustainability programs. By actively participating in initiatives that prioritise conservation and responsible tourism, we not only enhance the beauty of our natural wonders but also help rebuild and fortify the tourism industry."

"Together, we can ensure that future generations continue to marvel at the majesty of Victoria Falls and that our industry thrives in harmony with the environment," Burr concludes.

Minor Hotels Zambia has invited the public to visit the region to witness the transformation of Victoria Falls. It has also encouraged visitors and the global community to take part in responsible tourism practices that protect and preserve the planet's national treasures. 

For more information, visit www.minorhotels.com. You can also follow the Minor Hotels on Facebook.