When someone has a positive experience, they will sometimes post about it online; however, when someone has a negative experience, they will always post about it online.

And that is exactly why active reputation management is essential for the success of a brand. And as a PR, it is necessary to have certain procedures in place to contain any bubbling issues before they boil over!

Read on as media update's Saads Abrahams gives four ways for PRs to manage their brands' reputations!



What tips do you have for managing your reputation? Let us know in the comments section below.

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If you are a PR itching to learn more, then take a look at our article on the Four ways that PR pros can benefit from media training.
*Image courtesy of Canva
**Information sourced from ReputationX and Business2Community