The programme will kickstart an essential fencing replacement project at Verity Park and along the 6th Avenue Parkhurst Bridge, according to PRABOA.

Tito's Handmade Vodka and CLM showcase their 'spirit' of giving by donating the fencing for dogs and their owners to be able to enjoy the suburb more safely, PRABOA says.

From Sunday, 1 October 2023 to Wednesday, 31 January 2024, R30 from every bottle of Tito's sold or consumed in participating businesses in Parkhurst will be donated to regular 4th Avenue clean-ups, according to the association. 

PRABOA says with a vision to continuously improve the lives of pets and their families, Tito's is known as the 'Vodka for Dog People'. The Parkhurst initiative intends to support not only Titos' key stockists (retailers, bars and restaurants) but also all dog-loving visitors to Parkhurst. 

"We knew that we had to do something impactful when launching Tito's in South Africa to communicate our brand purpose. 4th Avenue Parkhurst was a natural fit," says John McDonnell, managing director of International at Tito's Handmade Vodka.

"Tito's is known as the ‘Vodka for Dog People' because of our widespread commitment to supporting animal and pet welfare in communities across the world, and we're very excited to bring this important effort to South Africa," McDonnell adds. 

"PRABOA is a volunteer-based NGO that works tirelessly to maintain and promote a clean, safe environment and the quality of life of our Parkhurst Village," says Mike Rosholt, PRABOA chairman. "This partnership demonstrates how it is possible to build a brand, drive sales and do good all at the same time. We are very grateful to Tito's and CLM brands for driving this initiative." 

"Tito's is America's favourite vodka and arguably the most exciting vodka brand in the world. What also makes the brand unique is its unwavering commitment to their brand purpose of improving the lives of dogs and their families," concludes Mark Louw, managing director at CLM. "

Individuals who would like to assist can visit Parkhurst, drink Tito's Handmade Vodka or kindly donate to PRABOA.

Bank details:
  • Account holder: Parkhurst Residents And Business Owners Association
  • Account type: Current
  • Account number: 42 226 334 6
  • Branch: Rosebank
  • Branch code: 4305

For more information, visit or contact or 082 712 5680.